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Hiring Guide

Screen Sales Applicants Against Evidence Connected to the Role.

Define criteria before reviewing applicants, use concise role-related questions, keep the initial application proportionate, and apply a consistent scorecard.

Screening Framework

Start With Criteria Connected to the Role

Define criteria before review

Separate minimum requirements, preferences, trainable skills, and true deal breakers before viewing applicants.

Use concise questions

Questions can address location, authorization, schedule, travel, compensation, licenses, and relevant experience.

Keep screening proportionate

Collect only information needed for the initial decision, then gather deeper evidence later.

Scorecard Example

Use the Same Evidence Categories Across Applicants

WeightCategoryExample evidence
25%Relevant Selling ExperienceSimilar buyer, cycle, complexity, territory
20%ProspectingSelf-generated pipeline, outbound activity
25%ResultsQuota attainment, revenue growth, margin, ranking
15%CommunicationClear answers and evidence-based examples
15%Role LogisticsLocation, travel, schedule, compensation, timing
FAQ

Frequently Asked Questions

How many screening questions should an application use?

Use the minimum needed to determine basic eligibility and route applicants.

Should years of experience be an automatic knockout?

Only when a specific level is genuinely necessary.

Can AI score applicants?

Automated tools can raise legal, fairness, transparency, and validation concerns. Employers should maintain oversight and obtain appropriate guidance.

What should be delivered to the employer?

A consistent record can include contact information, source, answers, qualification status, scorecard notes, and a recommendation category.

Start With the Job. Then Choose the Right Next Step.

Submit the role for review before approving paid campaign work.

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