Sales Hiring and Applicant-Generation Terms
Applicant
A person who completes the defined application action for a role.
Applicant Conversion Rate
The percentage of visitors or clicks that complete an application.
ATS
Software used to receive, organize, review, and disposition applicants.
Candidate Value Proposition
The reasons an appropriate candidate should consider the role and employer.
CPA
Advertising or campaign cost divided by applicants under the agreed definition.
CPC
Advertising spend divided by recorded ad clicks.
Duplicate Applicant
An applicant matching a prior record under agreed duplicate rules.
JobPosting Structured Data
Schema.org markup used to describe a real job opening to eligible search engines.
Knockout Question
A role-related question used to identify a stated minimum requirement or logistical conflict.
Pay Per Applicant
Pricing based on an agreed applicant definition and campaign terms.
Campaign-Qualified Applicant
An applicant whose submitted information appears to satisfy objective required criteria and completeness rules in the Agreed Candidate Profile; it is not a guarantee of interview, hire, or performance.
Sales OTE
On-target earnings: expected total compensation when defined performance targets are achieved.
Start With the Job. Then Choose the Right Next Step.
Submit the role for review before approving paid campaign work.