Start With a Real, Accessible Job Page
Real Accessible Page
Give each open role a dedicated, crawlable URL with visible job information and a direct application path.
Accurate JobPosting Data
Markup should match title, description, organization, dates, employment type, location/remote rules, compensation, and application URL.
Improve Page Quality
Use unique metadata, descriptive headings, clear compensation and location, employer information, mobile usability, and internal links.
Maintain Job Status
Update or remove structured data when a job closes and keep visible status accurate.
Measure More Than Impressions
Track search visibility, clicks, application starts, completions, source, cost, qualification, and employer disposition.
Understand Limits
Valid markup does not guarantee indexing, presentation, ranking, traffic, applicants, interviews, or hires.
Build Eligibility Into the Entire Job Lifecycle
Publish
Create a dedicated accessible URL for a real open position.
Describe
Publish clear role, employer, compensation, location, and application information.
Mark Up
Add accurate JobPosting data matching the visible page.
Maintain
Update or remove closed jobs and obsolete markup.
Frequently Asked Questions
Does JobPosting schema guarantee Google Jobs inclusion?
No. Structured data can make a page eligible, but search engines decide whether and how to index and display it.
Can remote jobs use one national location?
Visible content and markup should accurately describe remote eligibility and restrictions.
Should expired jobs return a 404?
Treatment varies, but the job must no longer appear open and obsolete structured data must be removed or updated.
Can a job board republish employer jobs?
It can, subject to permission, data accuracy, platform rules, duplicate considerations, and a clear application path.
Start With the Job. Then Choose the Right Next Step.
Submit the role for review before approving paid campaign work.