Campaign economics
Cost Per Applicant Calculator
Estimate expected traffic, completed applications, and cost per applicant before selecting a media budget.
Interpretation
CPA is only one part of campaign quality
A low cost per applicant is not automatically a successful campaign. Compare applicant eligibility, interview rate, employer response, source, duplicate rate, and eventual hiring outcomes.
| Variable | When it improves | When it worsens |
|---|---|---|
| Cost per click | Focused targeting, relevant channels, strong organic reach | High competition, broad targeting, weak quality score |
| Conversion rate | Clear offer, mobile page, short form, transparent compensation | Unclear job, long form, slow page, hidden compensation |
| Qualified applicant rate | Accurate targeting and role-related screening questions | Overly broad traffic or misleading job message |