Message Risk
The title, compensation, opportunity, expectations or candidate value proposition may not be competitive or clear.
Sales Hiring Campaign Audit
Before building landing pages, purchasing sponsored exposure or committing to applicant goals, evaluate whether the job title, compensation, requirements, geography, candidate message, application process and advertising budget can support the campaign.
Why Audit First
A weak campaign can consume budget while producing low response, poor-fit applications or incomplete candidate information.
The title, compensation, opportunity, expectations or candidate value proposition may not be competitive or clear.
The campaign may rely on the wrong job boards, locations, keywords, channels or advertising budget.
A slow, confusing or mobile-unfriendly application process can lose qualified candidates after they click.
Audit Deliverables
A concise assessment of the campaign opportunity, major constraints and recommended direction.
Strengths, weaknesses, opportunities and threats affecting the likelihood of attracting suitable applicants.
Review of title, compensation, requirements, opportunity, expectations and candidate value proposition.
Recommended mix of owned pages, search, job boards, social channels, niche sites and sponsored media.
Assessment of landing page, mobile usability, form length, tracking, response handling and employer follow-up.
Recommendations organized by urgency, expected impact, cost, dependency and implementation order.
What We Evaluate
Audit Process
Provide the job description, compensation, location, requirements, target applicant count, timeline and budget.
We assess the job message, market fit, application path, channels, tracking readiness and conversion risks.
You receive the written findings, SWOT analysis, channel recommendations and prioritized action plan.
Implement the recommendations internally or apply the audit fee toward an approved managed campaign.
Audit Versus Campaign
| Service | Campaign Audit | Managed Campaign |
|---|---|---|
| Job and market diagnosis | Included | Included |
| SWOT and action plan | Included | Included |
| Job ad rewriting | Recommendations only | May be included |
| Landing-page implementation | Not included | May be included |
| Job-board or paid-media spend | Not included | Client-funded |
| Applicant generation | Not included | Based on approved scope |
| Applicant screening and scoring | Not included | Available by plan |
| Hiring decision | Employer | Employer |
Frequently Asked Questions
The audit includes an executive summary, SWOT analysis, job-message review, advertising-channel plan, application conversion review and prioritized action plan.
The audit is a paid consulting deliverable and is not refundable after work begins. The fee may be credited toward an approved managed campaign launched within 30 days.
No. Job-board fees, sponsored media, pay-per-click advertising, premium plugins and third-party platform costs are not included.
No. The audit provides recommendations and an action plan. Applicant volume, platform approval, search visibility, interviews, offers and hires are not guaranteed.
The employer should provide the job description, compensation, location, hiring timeline, candidate requirements, advertising budget, target applicant count and current application process.
Start with the job economics, candidate message, application flow, channel plan, advertising budget and success measures.