Cost per application (CPA) is a metric used to measure the cost of attracting job applicants. It can be calculated by adding up all the expenses associated with creating and posting a job listing, and then dividing that number by the total number of applicants.
Here are some costs that can be included in CPA:
- Time spent writing the job description
- Tools used to edit the job description
- Agency fees
- Job board fees
- Advertising costs
- Event costs
- Referral fees
- Overhead (office space, utilities, etc.)
