About Me
Experience Is The Best Teacher
My focus is on transforming job posting into job results pages favorites, ensuring they stand out in a crowded digital landscape. Leveraging my SEO skills and sales background, I excel in dissecting complex data to inform strategic decisions, thereby enhancing online visibility and driving business growth.
With a proven track record in online marketing and problem-solving, I navigate the dynamic terrain of SEO with agility and precision. My approach is rooted in a deep understanding of search algorithms and user behavior, empowering clients to pivot their strategies effectively and capture their target audience.
With 30+ years of real-world experience, finding talent is second nature. We only focus on Sales and Marketing, so you won't get bogged down with worthless resumes. Let us help you find the top producers you deserve.
"My first job was door-to-door selling fire alarms and bibles. Over my career, I have traveled throughout all 50 states in the United States (including Alaska and Hawaii), Canada, and parts of Mexico and Europe. Travel is educational, but in this phase of my life, I limit it to the southeast and Los Angeles, California. "
-
Medical/Dental Sales
Problem: This was a startup that was seeking to improve revenue from the past three years of declining results. They were going into second round funding and the board wanted a change in sales strategy.
Action: Six managers were hired and given the goals to reverse the course. To achieve the goals, I evaluated the entire team and developed an upgrade talent strategy. The first phase was to recruit new hires. The second phase was to train them on the products. The third phase was to lead the team using newly installed CRM system and a master sales plan, that was used by each to develop their own.
Results: Increased revenue 19% to $58.5M in the first year. Launched a new service to companies with 250+ employees, acquiring 2,200 new customers.
-
Retail & Commercial
Problem: Once the #1 retail store in the country, Sears was declining. To turn around profits, Sears purchased A&E Repairs and incorporate it into the Home Service Division. The company wanted to take the 4,500 parts stores and upgrade them into modern parts and supplies center. The goal was to sell to commercial channels Sears services and products. The retail goal was to make the parts stores in to small Sears Home Centers and to explan into the new Sears Grands stores, when built.
Action: The target was commercial property manager firms, municipal governments, home warranty company, and consumer walk-in trade. The goal in my region of 21 states (Hawaii and Alaska included) was to remodel my assigned 750 stores, upgrade the talent in the stores through recruiting and training, build a commercial sales team to pursue B2B targets.
Results: Remodeled 90% of the stores and closed the remaining due to issues with condition of property and corporate's strategy of selling properties to support the Sears full line store. Increased revenue from $94.4M to $165.5M over three years, through 750 parts stores and new commercial customers.
-
Consumer Products
Problem: Gillette Company, known for it's razors and personal care products was being merged with P&G Company. The Stationery Products division was being sold to a rival, Newell Office Products. To compound the change technology was replacing the need for many of the products we sold, such as markers, pens, and office supplies. Due to the size of the company and the press aggressiveness to pursue a story, the trade began to be reluctant to commit to the sales teams business strategies, not knowing if the commitments were going to be honored by the new company. Further, morale was dropping to a very dangerous level.
Action: The strategy was team building, motivating the team to do their best even though in the back of their minds was the eventual dissolving of the sales team. It is here that I learn to develop a master sales plan and help every member of the team to develop their own, and use as a guide.
Results: For the last seven years my region consistently exceed quota by 120%. My regional ranked #1 in delivery one year and came in #2 twice. Each year we were rewarded with a Presidents Award based on rank and treated to a trip to the Caribbean Islands with spouse. Major Headquarter responsibilities was: Costco, Viking (a division of Office Depot Supply), Price Club, Boise Cascade, and Corporate Express.I was named Category Captain at Viking, which gave me extra powers to advise them on proposed promotions and pricing strategy for my products and my competitors products.
Visit My Linkedin Page To See Recommendations
https://www.linkedin.com/in/carlton-powell-sales-marketing-consultant
Why Focus On Diversity
“Inclusion is not a matter of political correctness. It is the key to growth.” — Jesse Jackson, Politician and Civil Rights Activist (Source: Crain’s)
- Women make up 47% of the overall workforce. (Pew Research October 2016)
- Men make up 70% of workers holding jobs requiring physical or manual skills. (Pew Research October 2016)
- 67% of active and passive job seekers say diversity is important to them when they’re evaluating companies and job offers.(Glassdoor Survey 2014)
- Companies with the highest level of ethnical diversity will bring in 15 times more sales revenue than companies with the lowest level of racial diversity. (McKinsey 2015)
- 79% of job seekers say they are likely to use social media in their job search and this increases to 86% for younger job seekers. (The Open University, 2019)