---\ntitle: "Sales Hiring and Applicant Generation Glossary | PowerSalesJobs"\nmeta_description: "Definitions for applicant generation, CQA, ATS, CPA, CPC, JobPosting schema, knockout questions, OTE, ramp time, source attribution, and sales hiring campaign terms."\ncanonical_url: "https://powersalesjobs.com/glossary/"\nsource_url: "https://powersalesjobs.com/glossary/"\n---\n\n# Use Consistent Sales Hiring and Applicant-Generation Definitions.\n\nConsistent definitions make campaign pricing, qualification rules, reporting, agreements, and disputes easier to understand.\n\n## Sales Hiring and Applicant-Generation Terms\n\n### Applicant\n\nA person who completes the defined application action for a role.\n\n### Applicant Conversion Rate\n\nThe percentage of visitors or clicks that complete an application.\n\n### ATS\n\nSoftware used to receive, organize, review, and disposition applicants.\n\n### Candidate Value Proposition\n\nThe reasons an appropriate candidate should consider the role and employer.\n\n### CPA\n\nAdvertising or campaign cost divided by applicants under the agreed definition.\n\n### CPC\n\nAdvertising spend divided by recorded ad clicks.\n\n### Duplicate Applicant\n\nAn applicant matching a prior record under agreed duplicate rules.\n\n### JobPosting Structured Data\n\nSchema.org markup used to describe a real job opening to eligible search engines.\n\n### Knockout Question\n\nA role-related question used to identify a stated minimum requirement or logistical conflict.\n\n### Pay Per Applicant\n\nPricing based on an agreed applicant definition and campaign terms.\n\n### Campaign-Qualified Applicant\n\nAn applicant whose submitted information appears to satisfy objective required criteria and completeness rules in the Agreed Candidate Profile; it is not a guarantee of interview, hire, or performance.\n\n### Sales OTE\n\nOn-target earnings: expected total compensation when defined performance targets are achieved.\n\n---\n\n[LLMs.txt](https://powersalesjobs.com/llms.txt)\n